lucy naland design

Leaving 744

Role: Writing, storyboarding, motion design

The Daily Orange, the independent newspaper of Syracuse, New York, has operated out of 744 Ostrom Avenue for more than 30 years. The paper will be moving to a new home in 2020, however, as Syracuse University uses the current space for new student housing. Following this development, The D.O. was in need of designed materials to create a campaign necessary to raise the hundreds of thousands of dollars moving will require. The motion work that resulted from my work on the campaign will be used on social media and The D.O.’s website to raise awareness of the paper’s need, as well as explain the history of the house and why potential donors should contribute.


Photos: Daily Orange Archives, Emma Comtois, Alexandra Moreo, Lucy Naland, Syracuse University Archives, Tyler Youngman
Script: Lucy Naland, Sam Ogozalek, Aishwarya Sukesh



Initial storyboards. I created the first sketches in February 2019 and did the bulk of the actual animating in March and April. 


Storyboards compared to final video stills. While sections of the video directly reflect my original ideas, there are portions I reimagined later on. For example, when mentioning the award-winning coverage the paper has done over the years (frames 11-12), I first planned on simply including a few floating newspapers on the screen. Once I got to that part of the animation process, however, I decided that styling would be too similar to the previous segment about the objects that cover The D.O.’s inner walls. Therefore, I tried a more creative approach, and ended up placing images of print and digital coverage into a cutout of The D.O. house.


Using Format